Sarah Jessica Parker for Intimissimi

Free to seduce, in a unique way: the lingerie brand chooses Sarah Jessica Parker to launch the new balcony in the new campaign f/w 2018-19.

Sensuality is a feminine art, born from feeling good about oneself and continuing in the conviction that true freedom is the possibility to choose: how to love, to seduce, to win, in its own way.
Twenty years after the release of the cult series Sex & The City, Intimissimi decides to celebrate the free seduction of women with a face that we all know: Sarah Jessica Parker. In fact, she will be the new protagonist of the brand’s next worldwide campaign, an empower woman who has been able to find the key to success in an intelligent, charismatic and personal femininity.
Intimissimi, always on the side of authentic femininity and Sarah Jessica Parker the woman who taught everyone how to be successful without ever changing: united in a modern imaginary where women can recognize, love and choose, launching a strong and positive message through the simplicity of a total day & night look that makes a special occasion every day.
A new interpretation of seduction, where SJP simply wears its own clothes, a woman who does not care about the opinion of the people and is, in this independent look, extremely fascinating. Accompanying the actress in the streets of New York City is the new balconette superfluous effect, completely in lace with an elegant neckline and a graduated padding for an enveloping volume effect. Intimissimi re-emphasizes the feminine forms, making lingerie an integral part of the outfit: black silk pajamas and bra in sight for the brand’s new testimonial, according to the latest season trends and by the choice of a free woman to be sensual in her own way .
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