NAVA DESIGN at Pitti Uomo EDITORIALS

The Nava brand with its agendas, calendars, notes and its 50 years of design history will be present at the first edition of Pitti Uomo Editorials (12 – 16 June, Florence).

PAPER PEOPLE, the title of the showcase dedicated to the lifestyles of contemporary man placed at the Attico of the Central Pavilion of the Fortezza da Basso, the heart of Pitti Uomo, the global fashion trade show. Nava is present with two perpetual calendars that have become icons of international design: CALENDONE and MAX 365, conceived respectively in 1975 by Pino Tovaglia and Massimo Vignelli. In the installation, which will remain set up for the entire edition of Pitti Immagine Uomo, there will also be the famous HAIKU, the delicate watercolor notebooks designed by Denis Guidone, reminiscent of the world of Japan, bringing back the natural effect of lights and shadows that fade and lighten from the inside to the outside of every page. The same designer also includes MY BOOK, the maxi notebooks featuring a colored cover and border. And again the EVERYTHING, notes of various colors and sizes produced by the creative inspiration of Artemio Croatto.

The company of bags, accessories and stationery based in Milan puts on display, during one of the most important fashion events in the world, its extreme versatility, alive since 1970 and always guided by a single common thread: timeless design.

With the set design curated by Sergio Colantuoni and the lifestyle entrusted to Maria Giulia Pieroni, the Editorials of Pitti Uomo will allow to explore the fashion aspect of paper and everyday objects, with Nava protagonist of Italian graphic history.

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