Beanstalk, the U.S. Army’s exclusive licensing agency, brokered the partnership with Acushnet.
The U.S. Army has partnered with Titleist, the #1 ball in golf, to provide golfers the opportunity to play Titleist golf balls customized with the U.S. Army logo.
Titleist is a leading global golf equipment brand, most recognized for its line of Titleist golf balls, which are the most played and best-selling golf balls around the world. The company’s high performance Pro V1 and Pro V1x models are the most played golf balls on the PGA Tour, across the worldwide professional golf tours and at every level of competitive golf.
Every Titleist golf ball is manufactured by Titleist associates in the company’s state-of-the-art golf ball manufacturing facilities to exacting performance and quality specifications. This investment in quality control ensures the most consistent performance from ball to ball, and dozen to dozen. Each Titleist golf ball featuring the U.S. Army logo will be custom imprinted at the Titleist Custom Operations Plant in New Bedford, Mass.
The U.S. Army licensing program currently includes products from a multitude of sporting and exercise equipment categories. This best-in-class partnership introduces the U.S. Army licensing program to a new sporting segment, golf, and can reach the 24 million Americans who play the game each year. Golfers will now be able to enjoy the sport with high quality golf balls while expressing their affinity for the U.S. Army. The customized golf balls – which will be sold at golf courses, golf retailers, sport specialty stores, mass merchandisers and online (www.titleist.com/my-titleist) – will be available this spring, just in time for the peak golf season.