Ahead of Licensing Expo 2018, Beanstalk is announcing several new client partnerships for the agency as well as new licensee partnerships for a few of our clients.
Beanstalk, a leading global brand extension licensing agency, celebrated another successful year of growth and innovation, with notable additions to its client roster, including American Cancer Society and Taco Bell. Beanstalk’s digital division, Tinderbox, has added the world’s largest esports company, Electronic Sports League (ESL), and has expanded its relationship with current client, Activision, by adding Crash Bandicoot and Spyro to its portfolio of digital properties.
The American Cancer Society has chosen Beanstalk to represent the brand and to develop and launch a seal-of-approval licensing program that will further the organization’s efforts to spread the word about preventing cancer. Through licensing partnerships with manufacturers of consumer products that promote health and wellness and support cancer patients, survivors and caregivers, the seal will not only inform consumers of products that help prevent cancer, but will also increase awareness of the organization’s breadth of services, specifically research, prevention/detection, cancer care access/support and public policy advocacy. Beanstalk will identify partners in categories including sunscreen, cosmetics with SPF, UPF suncare apparel and accessories, UV protectant sunglasses, UV protectant window film and glass, and smoking cessation/nicotine replacement therapy products.
Beanstalk will represent the Taco Bell brand to develop a lifestyle licensing program across a range of categories.
Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed to represent ESL, the world’s largest esports company, for licensing opportunities in North America and Europe. Tinderbox will support ESL by developing a consumer products program that leverages the massive popularity of esports and further connects fans to one of the fastest growing spectator sports in the world. Tinderbox will actively pursue opportunities in the lifestyle and consumer electronics sectors, including apparel, fashion accessories, gift and novelty, consumer peripherals, audio and gaming accessories.
Activision has extended its partnership with Tinderbox, the digital division of Beanstalk, beyond Call of Duty® by appointing the agency to represent its videogame franchises Crash Bandicoot™ and Spyro™ for licensing in Europe. Tinderbox will actively pursue licensing opportunities for the brand across multiple categories including collectibles, apparel, fashion accessories, gift and novelty, consumer electronics and home décor and many more. Following the incredible success of the Crash Bandicoot™ N. Sane Trilogy, the agency will leverage the franchise’s retro-cool appeal with existing fans whilst also creating new touchpoints for its new audience. The return of Spyro this year brings added opportunities to engage fans.
President and CEO of Beanstalk, Allison Ames says, “As brands continue to adapt and find new ways to creatively disrupt how they engage with consumers, licensing has become even more meaningful for brand owners as an authentic way to create long lasting and memorable products and experiences. We are both honored and excited to be working alongside our new clients to build their brand-enhancing licensing programs that will further support their overall business and marketing goals and objectives.”