A new clothing range featuring one of the world’s most beloved brands – Mr Men and Little Miss – will soon hit UK shelves, thanks to licensed apparel specialist Poetic Brands.
Mr Men and Little Miss has enchanted generations of children across the world since Roger Hargreaves wrote the first set of books nearly fifty years ago. Today, there are over 90 characters in the series and the brand is a huge global multimedia franchise – with millions of fans of all ages and a presence across licensing, TV and publishing.
Poetic Brands will use these classic characters to create a range of adult lines – including t-shirts, nightwear and underwear – with huge retro appeal to the millions of people who grew up with Mr Men and Little Miss.
Sabrina Segalov, licensing manager, Mr Men and Little Miss, says: “Poetic Brands’ designs are a great example of how classic characters can be used in a contemporary way that adds to the appeal of both the brand and the product. We are really looking forward to the launch of this wonderful new range of adult apparel.”
“We are very excited about this new range,” says Elliott Matthews of Poetic Brands. “Mr Men and Little Miss is an evergreen property that appeals to all ages, so there is a huge market out there for this range and we are confident of a very strong performance at retail.”