New licensing opportunities for the the game of golf.
The PGA of America has entered into a partnership with Bradford Licensing for representation in the retail space in select international markets. As one of the world’s largest sports associations comprised of nearly 29,000 PGA of America Professionals recognized as the experts in teaching and growing the game of golf, the PGA of America has a powerful brand that appeals to a wide demographic globally.
“From hi-tech innovations, sport and classical apparel, fragrance to branded retail locations, licensing the PGA of America brand will resonate with seasoned golfers as well as newcomers to the game,” said Neil Platt, Director of Global Licensing for Bradford.
According to industry research, as of year-end 2016 there were 33,161 golf facilities in 208 of the world’s 245 countries. These numbers are testament to the opportunities present in building the brand for the PGA of America.
“With golf’s worldwide following numbering in the hundreds of millions and PGA of America Professionals working in more than 30 countries around the world, tapping into the myriad licensing partnerships is an exciting challenge,” noted Arjun Chowdri, Sr. Director Global & Corporate Strategy at the PGA of America. “We are delighted to be partners with Bradford Licensing in our worldwide licensing endeavors to help elevate the brand of the PGA of America and its Members overseas.”