Smileyworld launches retail promotion with Harvey Nichols

SmileyWorld teamed up with leading department store Harvey Nichols to launch 2 pop up’s in the market leading retailers Hong Kong stores, creating a month long shopping experience for kids and adults of all ages to coincide with the holiday season!

This exciting promotional activation, which was negotiated and expedited by Smiley’s APAC partner Walton Brown and spread happiness throughout the department store.

Featuring a seasonally themed retail activation including window displays, point of sale, floor decals and a range of expressive icons from Smiley’s dictionary across the retailer’s shop floor. The promotion was also supported by a DIY Smiley tote bag workshop, allowing consumers to personalise their own canvas shopping bags.

As well as the in-store activation the retailer also offered a wide range of products from Smiley’s leading licensees in the region including; Liberation, LAP, House of Avenues, and many more!

Speaking about the partnership Smiley Marketing Director Matt Winton said, “Smiley continues to lend itself perfectly to retail promotions and this activation provides the perfect upscale Smiley experience. We are super grateful to Steve Wong and all the team at Walton Brown for helping to bring this idea to reality. Our roll out of experiential promotions across the world continues to grow and this latest partnership follows on from recent events with Infinitus Mall in Shanghai and kick-starts a series of similar promotions over the next 12 months.

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