The Smiley Company are pleased to announce that it has brokered an exciting new apparel deal with Uniqlo, who will create a range of Rubik’s tee shirts that will launch at retail in early 2018.
The deal will see streetwear inspired Rubik’s prints launch across Uniqlo’s global distribution network of over 1,500 stores and further highlights the growing demand for Rubik’s product outside of traditional channels. The Smiley Company is continuing to enjoy leveraging its apparel network to create new channel opportunities for the brand extension they are operating on behalf of Rubik’s Brand Ltd.
Smiley CEO Nicolas Loufrani commented, “As Rubik’s sales continue to build globally, so does the confidence of new partners in the brand extension. We are really now seeing the benefits of the hard work of my team in spreading the message of these successes at retail. We are also now starting to see the tangible benefits of all the trade shows we have been showing at. I’m really pleased to sign a deal with Uniqlo, who are one of the coolest multiples on the high street today and also producing great quality products.”