Home is where the Heart is: Oasis collaborate with Clarke & Clarke to launch Oasis Home range.
Lifestyle fashion brand Oasis has partnered with fabric and wallcovering specialist Clarke & Clarke to produce a range of products featuring signature Oasis designs for the home including bedding, curtains, accessories and wallpaper. The first products will be available online at Next this Winter, and online at Oasis and in other retailers in Spring 2018 as part of Oasis’ ambitious licensing programme.
The prints used are just some of the beautiful designs available for Oasis licensees to select from and Hash Ladha, COO of Oasis said, “Home is a new category for us and we are very excited to be launching these products with Clarke & Clarke. We have worked closely together to ensure these products showcase our designs to the full, as well as fitting with our brand values and we are very confident that these products will appeal to the existing Oasis customer, as well as a new customer base.”
The Oasis Home products have been developed under licence by brand licensing specialists Golden Goose, and Phillippa Green, Account Director at Golden Goose said “Golden Goose has a strategic approach to developing sustainable licensing programmes and this new Oasis Home collection is a fantastic example of that. Oasis love to make their customers look and feel wonderful in what they wear, so it seems a natural progression to make them look and feel wonderful in what they surround themselves with at home.”
Licensee, Clarke & Clarke were already one of the UK’s leading fabric and wallcoverings specialists and their partnership with Oasis enables them to extend that expertise into other related categories. “The association with Oasis is very exciting for Clarke & Clarke. Oasis’ love of print and colour is contagious and applying their feminine, fun and stylish designs to products for the home that has been extremely enjoyable for us.” Lee Clarke, CEO at Clarke & Clarke.