Cris Conf to produce a range of Hello Kitty adult apparel line.
Sanrio, the international worldwide leading company founded in 1960 by Shintaro Tsuji in Japan, is delighted to announce a new and important collaboration with Cris Conf S.p.A., owner of the contemporary fashion brand Pinko.
The deal will see the launch of a range of Hello Kitty outerwear and accessories line including T-Shirts, Sweaters, Cardigan, Jackets, Bombers and Fashion Bags with Hello Kitty image appearing in a unique and original way.
The collection is scheduled to launch next Spring / Summer 2018 and will be available in 180 Pinko stores worldwide plus more than 1500 corners located across department stores.
Pietro Negra, President at Pinko said: “Hello Kitty is an iconic brand and we wanted to reinterpret its glam side the Pinko way – something we aim to do in all of our collaborations”
Moris Calasso, Licensing Director at Sanrio said “Sanrio is thrilled to collaborate with Cris Conf and Pinko which is a very popular brand known worldwide. We are all excited to see the collection in store and sure it will be appealing to every woman who wants to look both contemporary and stylish.”