CPLG TO REPRESENT YALE UNIVERSITY ACROSS EUROPE

Universal Music Spain have signed as the first licensee and will produce a range of men’s apparel to launch in Zara stores worldwide, from September 2017.

CPLG has been appointed by Yale University to represent the university’s brand across Europe and Russia.

Founded in 1701, Yale is an American Ivy league university based in New Haven, Connecticut, and the third oldest college in the United States.

CPLG has extensive experience and expertise in building lifestyle brands, and will develop a licensing programme targeting adults, teens and kids across apparel, accessories, bags and stationery. Products will feature the Yale branding, including their iconic logos and the university’s world-famous mascot, Handsome Dan the bulldog, tapping into the heritage and iconic appeal of the brand.

Universal Music Spain have signed as the first licensee and will produce a range of men’s apparel to launch in Zara stores worldwide, from September 2017.

Yale is a historic institution and houses 14 residential colleges, each with its own shield, motto, cheer and mascot. The university is also famous for its athletic facilities, which includes the Yale Golf Course, built in 1926, the 61,000-seat Yale Bowl (American Football), as well as one of the largest gymnasiums in the world.  It also houses the second largest university library in the world. Many notable alumni have graduated including five US presidents, 19 US Supreme court justices and 500 members of the US Congress.

Steve Manners, Executive Vice President CPLG, said: “Yale University is an iconic brand with global appeal, which lends itself perfectly to the collegiate trend we’re seeing at fashion retailers.  We are delighted that the first range of clothing will launch in Zara stores and we look forward to extending the range to the rest of the high street.

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