CPLG announced that it has brokered a deal between London based fashion label Fyodor Golan and Chupa Chups®, as part of the iconic lollipop brand’s 60th anniversary celebrations in 2018.
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers.
The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.
Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.
Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.
Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”
Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”
Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”
Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.