Inspire Me! Home Décor, the lifestyle brand founded in 2012 by social media influencer Farah Merhi, is scheduled to launch its first collection on QVC in the US on September 22, in a deal brokered by CPLG.
Inspire Me! Home Décor began on Instagram and has since become one of the most followed home décor accounts on the platform with 4.3 million followers. The brand brings classic, elegant and glamorous designs into homes around the world, embodying Farah Merhi’s distinct aesthetic and passion for design.
“I am thrilled to be launching my first-ever collection with QVC,” said Merhi. “Designing the line has been a fantastic experience and has given me the opportunity to create a range of products that truly reflect my style and personality. QVC is the perfect platform for the debut of my line because of its loyal customer base, which trusts in the QVC brand and enjoys discovering new and exciting products. I can’t wait to showcase my collection to QVC customers.”
The QVC launch will include a luxurious assortment of homeware products including bedding, throws, rugs, oil diffusers, mirrors, a mirrored tray, flameless candles and storage ottomans. The collection reflects Farah’s distinct style and eye for design, while still being comfortable and affordable. Items from the line will range in price from USD $40 to $350.
“Inspire Me! Home Decor inspires and empowers fans to create beautiful, warm and inviting spaces in their homes,” said Erin Dippold, Vice President Licensing, CPLG North America. “Farah has her finger on the pulse of design trends and gains instant feedback via her loyal and engaged followers. QVC is the ideal platform to launch the first line of products and we can’t wait to see the response from customers.”
“Like so many others, we have been following Farah on social media for quite some time. She is one of the most influential names in home décor and that success is a testament to her passion for design and her dedication to her followers,” said Ken O’Brien, Senior Vice President of Merchandising for QVC. “It’s been exciting working with Farah to finally bring her inspiration to life, and we can’t wait to debut her collection to her social media fans and QVC customers.”
Items from Inspire Me! Home Décor are scheduled to be available beginning September 22 through QVC.com, the QVC apps or by calling 800.345.1515.