BLE has published free European sports licensing report

Retail sales of sports licensed products worth $25 billion.

With worldwide retail sales of licensed sports products now valued at $24.9 billion*, a 6 per cent growth on the previous year’s stats, many of Europe’s leading sports organisations are now spreading their licensing programmes to Asia, the U.S and beyond in a bid to further grow the presence of their brands.

Brand Licensing Europe – in partnership with License Global – has published a free in-depth report called ‘Sports Licensing in Europe’, which looks at the opportunities available for sports brands in the world of licensing. The report can be downloaded for free from

Anna Knight, brand director, Brand Licensing Europe (BLE), commented: “Sports licensing has always been big business (just look at sales of English Premier League replica shirts), but now it’s expanding even more rapidly across Europe. This is thanks to brands like British Motor Racing, Juventus Football Club and Tour De France stepping their operations up a gear and using international agents to manage merchandising, and also interbrand collaborations that have seen sports companies working with huge consumer brands like Xbox One and PlayStation4.

Testament to the vitality of the industry, as well as the wealth of opportunities that remain untapped, BLE is boasting its biggest ever sports line-up this year with exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase.

Brand Licensing Europe takes place 10-12 October 2017. Registration is open now at

*Source: LIMA Annual Global Licensing Industry Survey 2016 Report

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