Care Bears protagonists of Fashion Comics at last Pitti Bimbo 85

Fashion Comics, the project and brainchild of the creative mind Alessandro Enriquez and realized in collaboration with Pitti Bimbo, features the beloved Care Bears.

First introduced by American Greetings in 1982 through consumer products, greeting cards, and later and animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties. In 2017, Care Bears are celebrating their 35th anniversary all over the world, making stops at New York Fashion Week, Coachella, Colette and then Pitti Bimbo.

Fashion Comics, the project and brainchild of the creative mind Alessandro Enriquez and realized in collaboration with Pitti Bimbo, features the beloved Care Bears. The project has been developed in collaboration with American Greetings Entertainment, Starbright Licensing, the Italian agent of the brand, and some of the most important childens-wear brands, as: N21 KIDS, ICE-ICEBERG, MIMISOL, 10X10 ANITALIANTHEORY, IGLO + INDI and MC2 SAINT BARTH.

Each brand produced a look featuring the colorful, huggable bears which was the subject of a capsule collection and a special edition mini-outfit for the occasion. The Care Bears plush and capsule collections were exhibited at last Pitti Bimbo.

Part of the proceeds from the sales will be donated to an Oxfam project.