BING NIGHTWEAR LAUNCHES WITH SUCCESS AT TESCO

Unisex pyjamas also requested.

Acamar Films and CAA-GBG’s recent launch of Bing pyjamas to Tesco shoppers has proven a roaring success, with reorders confirmed within days of the pyjamas hitting stores. Launched with apparel licensee Aykroyds on 3rd April across online and select stores, high demand for the hot pre-school property has culminated in a unisex pyjama also being requested.

Bethan Garton, Head of Licensing at Acamar Films says: “We are delighted to already see such enthusiasm for the Bing pyjamas within days of release, and look forward to it continuing with our new range of unisex pyjamas.

Kelly Scanlon, Global Buying Manager at F&F Clothing says: “Fantastic reaction to our first order of Bing; a great new offer for our youngest customer and the start of an exciting new relationship between Bing and F&F!

Sion Aykroyd, Sales Executive at Aykroyds adds: “We’re super excited seeing the new Bing nightwear range launch at retail! It’s had a great reaction and we’re now busy working on a new extensive range for Christmas to fulfil the huge demand that’s out there. Bingsters all over the country will be jumping for joy!

Bing has been adapted for television from the insightful books by award-winning author and illustrator Ted Dewan. Produced by independent studio Acamar Films and Dublin-based partners Brown Bag Films, Bing has seen extraordinary success since it launched in 2014. The series won an International Emmy Award in the Kids Pre-school category in 2016, a Writer’s Guild Award and a BAFTA nomination for best Pre-School Series. A ratings hit on CBeebies in the UK and a top rated pre-school show on BBC iPlayer, Bing is the number 4 pre-school TV publishing property and the number 3 pre-school DVD property, with over 425,000 DVDs sold to date.

Celebrating the noisy, joyful, messy reality of everyday life when you’re a pre-schooler, Bing stories are small but they are full of drama; micro-dramas depicting everyday events that all young children and the grown-ups in their lives will recognise.

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