No.1 Supplier of Happiness – that’s the promise of GAPCHINSKA brand, which is based on the art of popular Ukrainian artist Eugenia Gapchinska.
Amazing and original style of the paintings is easily distinguished from the other contemporary artists, the characters are really recognizable and retain only positive emotions. As sensual and hearty personality, the author wonderfully gives to her characters kindness and lightness. The pictures are all about happiness, childhood, dreams, princes and princesses, angels and first love, of course. The characters laugh, shy, fool around, kiss. They look so sweet and sincere that it seems, while watching them you get into a world where magic reigns and all the most cherished dreams come true. «Angel in my window», «My magic bunny», «Stars in my hands» – even the names of themes present the grateful sense of harmony and happiness.
Before the brand had been launched, the artist represented her pictures only at own art galleries. Lately first images of cute characters appeared on calendars, tote bags, decorative pillows, dishware. All of them had been produced in limited collections and sold only at artist’s galleries.
In 2012 Art Nation company established GAPCHINSKA brand, and with that step the licensing program had been started.
Today wide range of GAPCHINSKA products is sold in Ukraine, Russia, Finland and raised into hugely popular: the stories with the cute characters can be seen in home decor, stationery, chocolate, calendars, souvenirs, jewelry, and more recently – in clothes and shoes. In 2017 first GAPCHINSKA products will be launched in Australia and Chile.
Art and fashion have always gone hand in hand. So it’s not surprising that one day two Ukrainian brands – GAPCHINSKA and fashion designer ANNA K – agreed on collaboration. The first results of their capsule were able to estimate at Mercedes-Benz Kiev Fashion Days, which was presented to public as Happy Active Wear ANNA K x GAPCHINSKA collection. After this, the international success story of the duo GAPCHINSKA and Anna K has been started. The fashion collection had been presented at New York Fashion Week as well. Signature angels by GAPCHINSKA decorate shoes and comfortable clothes of fashionable designer. According to Anna K, this collection is designed for people who are involved in sports, yoga and active lifestyle: the zephyrous prints like suited for them and look harmonious. In a short time the collections of ANNA K got an international success. Today ANNA K participates in the main Fashion shows: New York, Milan, Paris. And her clothes are represented in 40 best shops in 25 countries worldwide. Well it seems ambitious ideas of young designer in symbiosis with romantic pictures of GAPCHINSKA to conquer the world fashion industry. Partnership of two bright Ukrainian brands has already created the unique tender style bringing fresh breath into the fashion world.
GAPCHINSKA will be represented in Licensing Expo 2017 in Las Vegas – the meeting place for global licensing industry.