MIDO 2017 – MOVITRA – THE IMPOSSIBILE SPECTACLES

Once again this year, MOVITRA SPECTACLES has chosen MIDO to showcase its new, exclusive models.

MOVITRA SPECTACLES is an Italian-made brand offering technical features that have revolutionized the eyewear world.

The elegant and original models 115R, 215R and 315R celebrate the brand’s stylistic heritage while bringing a renewed, contemporary appeal and a strong, easy-to-wear attitude. Quality materials, exclusive lenses and elegantly distinctive details make for a line of original accessories, ultra-modern yet with a timeless charm, perfect for today’s dynamic consumer, who likes to play a key role and keep a constant eye on the latest trends and styles.

The exclusive patented technology means the frames can rotate so that the temples close over both lenses, protecting them from bumps and scratches. Once again, this feature is reaffirmed as a key element of the new models, now combined with innovative and irreverent frames with touches of glamour.

Proposal 115R speaks of elegance mixed with a street influence. The spectacles are made in acetate, with slightly rounded lines emphasized by original colour combinations: black/grey frame with smoked grey lenses, black/crystal acetate combined with dark lenses, dark havana frames with blue lenses.

Reinterpreting an iconic vintage style, the rounded shape of 215R features an exclusive design with an elegant keyhole bridge. Havana now comes in the traditional shades or in an exclusive blue, and is combined respectively with classic or flash lenses in green or blue, while the black/crystal frame is exquisitely paired with bronze or shocking pink mirror lenses.

An extra-light design and clean lines for model 315R, which really hits the sweet spot between classic and contemporary. Its generous, rounded silhouette is emphatically minimal, and features an elegant vintage-style keyhole bridge with slightly extended extremities. Blue/havana combined with blue lenses, black/crystal with black lenses, light havana with contrasting blue lenses or dark havana framing classic green or flash pink lenses are the contemporary hues that assert its exclusive character.

MOVITRA sunglasses can be purchased online directly from the site  www.movitraspectacles.com, in carefully selected opticians and starting March 2016; they can also be found in some of the most exclusive specialty fashion stores in Italy and abroad, such as Antonia and Excelsior in Milan, Colette in Paris, Barneys New York in their Madison Avenue, Chelsea,  Beverly Hills and online stores and Matches Fashion in London, just to name a few.

 

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